Matt MacPhee
Festival Organizer / Creative Director
Matt MacPhee, a Canadian-born festival organizer, raised on Canadian hockey and ball.
Underground music curator, and creative director based in Hanoi, Vietnam,
Operating at the intersection of electronic music, immersive culture, destination experiences,
and Asia-Pacific creative development.
Working across Vietnam’s rapidly expanding live music ecosystem, Matt and his festival brands has become known for producing atmospheric festivals, underground gatherings, art-driven nightlife concepts, and cross-cultural music collaborations that connect Southeast Asia with the global electronic scene.
His projects merge music, visual storytelling, psychedelic aesthetics, experiential production, and community-building into fully immersive environments.
With deep roots in Vietnam’s evolving underground culture, Matt’s work reflects the new generation of Asia-based festival operators helping position the region as one of the world’s most exciting emerging live music markets. His experience spans festival strategy, artist curation, production development, creative branding, destination event design, experiential marketing, and international artist relations.
Drawing inspiration from global movements in live entertainment and experiential culture, Matt’s direction aligns with the evolution of modern live music brands such as global festival networks, boutique destination festivals, underground collectives, and immersive entertainment platforms emerging
throughout Asia and worldwide.
His projects frequently involve:
Live music festival development
Asia-Pacific artist integration
Underground electronic music curation
Experiential destination events
Brand-driven cultural experiences
Psychedelic and immersive art environments
Music tourism concepts
Creative venue transformation
International DJ and artist collaborations
Community-based nightlife ecosystems
Operating under both his own name and his DJ alias Sacre, Matt continues building creative platforms designed to unite music, art, travel, culture, and emotional experience into globally relevant live entertainment concepts emerging from Southeast Asia.
Contacts
Address:
Empire State Building
350 5th Ave
New York
Phone:
+1 212 736 3100
Email:
info@example.com
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